The Big One World

There’s a wonderful show at Tokyo’s Mori Art Museum in Roppongi Hills at the moment. It’s called French Window: Looking at Contemporary Art Through the Marcel Duchamp Prize. It features many clever pieces, though this was a favorite. This is Untitled: The Big One World (2000) by Bruno Peinado, nominated for the prize in 2006. Peinado created his black Michelin man in response to a string of layoffs by Michelin. And according to critics, by turning the usually white Michelin man into a fist-clenched black man, Peinado is dropping a post-colonialist message on the source of rubber, and giving a nod to the real color of tires.


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